Many web developers prefer working with ghostwriters when they don’t have the time or the skills to write the articles themselves. What is a ghostwriter? A ghostwriter is someone who writes articles according to a hirer’s demands, and sells all the rights on the material to the buyer. The right way to start such a collaboration is to look closely into the following matters so that the service may be effective and profitable for both parties.

English proficiency!

English proficiency is the most valuable asset of a ghostwriter, because it guarantees for quality work. By far, it is most advantageous to work with native English speakers for your articles, but quality can be found with other non-native authors too, provided that you perform a careful selection. Then, any written material ought to follow some technical requirements and correspond to some specifications.

Keyword focus

With article marketing, keywords are responsible for the search engine optimization of the materials. Tell the ghostwriter whether you have any requirements related to the title and the keyword density.

Keyword density

In article marketing, the keyword density varies between 2% and 4% for good search engine results. If the keyword count is too high, your content may be perceived as spam by the search engine, and if the keyword count is too low, the pages will be too little visible.

Word count

Most directories used for article marketing submission require a minimum word count. The best article length is between 400 and 500 words, and this works for almost any directory. The ghostwriter should probably know a few things about article marketing in order to understand the importance of this condition.

Text formatting

Although Microsoft Word seems to be the most popular writing program, it is pretty difficult to submit Word docs to directories. There is a certain incompatibility with some of the symbols and punctuation marks that cannot be rendered on the web. Therefore, you may face the difficulty of copy-pasting the articles in new formats, which is a waste of time, if the ghostwriter does not deliver them properly in the first place.

Meeting the deadline

You may very well have a time frame or a deadline to meet for the writing of the articles. Without new content submitted, a web site is likely to lose in Google ranking. Set a deadline for work completion after informing the ghostwriter on your requirements. Discuss all details prior to beginning any project, so that all aspects are clear.