It is no secret, to make a living on the Internet you have got to have traffic. It is common knowledge and it is something that you know you have to have but you don’t necessarily know how to get. The reason you built a web site in the first place was to maybe sell products, like  rainbow vacuum accessories. More than likely you have spent numerous hours trying to build the perfect web site. You may have used MS Word or any of the many other publishers to build your web site.

If you can get large amounts of traffic you will no doubt be able to convert them into paying customers. At least that is the hope of most web site builders. Some of the larger web sites that have been created at great expense over the years have fallen by the wayside. However, there are many small sites that have done quite well selling things like the Rainbow vacuum E.

By using Google Adwords you can zero in on your primary audience. Let’s say that you have a web site that sells Rainbow cannister vacuum, given a choice, which would you rather have, one thousand visitors per day of a general nature searching for everything under the sun or one hundred visitors looking specifically for vacuum cleaners. My first choice would be the one hundred unique visitors looking for the cleaners. Why, simply because my conversion ratio would be much greater.

Are You Spending Big Money To Make Money

We have all heard the saying, “You Have To Spend Money To Earn Money”. While not always true, it does have application when it comes to using the advertising service that Google has called Adwords. I’ve used Adwords on a continuing basis for several years now and I would have to say that I have spent a lot of money. But the flip side is that I have made more sales than I would have. In plain English, I took in more money than I put out.

“You can’t go wrong making a profit” is what the former student of Glenn Turner, James E. Tolleson and his brother Rodney Tolleson said. This is correct, with one caution. If you spend one thousand dollars in advertising and make one thousand dollars in profit you have made a good choice. However, if you spend one thousand dollars to run ads and only make one hundred dollars in profits your risk reward ratio is too high.

Which risk reward ratio is correct? Okay, that is something you will have to decide for yourself. Personally, I like a 3 to one ratio. If I can spend one thousand dollars on ads I’d like to see a three thousand dollar profit.