Cheap advertising with little effort makes the main advantage of article marketing. Some marketers will submit the articles themselves, while others prefer to pay for a professional article submission service, when they lack the time and the means to conduct the operations themselves. Articles can be submitted manually or automatically, although preference goes for the manual type since it ensures better search engine rankings.

With an article submission service, you will get your web content disseminated on more than 500 directories, which definitely brings a very high market exposure. The offer is pretty generous and even hard to refuse; hence, it is a good idea to shop around. And other than the regular article submission service extra features can be included in the package, such as access to ping directories, RSS submission or blog posts. This kind of services are free if you sign a business contract with an article submission service provider.

It is important to check the requirements, as well as the terms and conditions before you choose an article submission service. First you need to fill in an order form and then you sign the contract. The articles you need to submit should be around 350 or 400 word long. Pay great attention to the links you include in the text. Directories impose limitations, which means that you have to comply with strict regulations. The author bio box or the resource box will normally include two or three links.

With an article submission service you get your details specified at the bottom of the page but together with the provider’s user-name. If an article cannot meet a certain category and the quality of the content is not too good, then, it may not pass approval. Fortunately with an article submission service, you open lots of niche directories that you are not even aware of. It is the provider’s job to get take care of this.

Depending on the company you work with, you may or may not receive reports. You can work with a very good article service that only sends notifications on submitted data. In fact, many companies do not want to waste time with reports when they have more serious business to see to. Anyway, article submission takes a while before it becomes efficient. Once it gets approved in the directory, Google indexation follows. All in all, your business exposure will start to improve in the three or four months following article submission.